Webhooks that can trigger other workflows such as when a ABM prospect visits your site, you get an email or Slack notification.
Editor - Conditional logic (simple if-else statements)
Sometimes it's useful to use conditional logic when writing personalizations instead of using a personalization variable directly. For example, "if revenue_number is over 100M -> show 'enterprise', else -> show 'SMB'"
Pull data from Elite360 marketing automation system for outbound personalization.
Build pop ups using Markettailor to show a specific messaging to a specific company (using firmographic data)